The Pan-European summit on Enterprise Social 2.0: Rip or ROI? will be held on the 27 & 28 January 2010 in Amsterdam. This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. 

Highlights of the programme: 
The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include: 

• How to integrate social media programs successfully into business strategies? 
• Building business momentum, visibility and market growth through social media 
• Measuring success and influence using metrics and analytics: what are the tools and techniques 
• Integrating viral marketing and social media into traditional marketing mix 
• Developing and activating audiences using social media channels such as Twitter, Facebook, blogs
• aximising brand awareness through creating powerful synergy using online and offline strategies 
• Social retailing: developing an integrated E-commerce approach and selling using social media 
• Engaging your organisation to use social media to maximise effectiveness and productivity 
• Tackling the legal and privacy aspects of implementing social media within a large organisation 

Take advantage of this unique opportunity to develop new business relationships and discuss best practices with your peers in an exclusive networking environment. This two-day summit includes all documentation, lunch on both days and an optional networking dinner. 

Who should attend the event: 
Vice-Presidents, Directors, and Heads of 

• Corporate PR and Communications 
• Online and Digital Marketing  
• Community Development 
• Search and Social Media 
• E-commerce and online retailing 
• New Media and Interactive Media

Our speakers are senior executives from leading Fortune 500 companies. Our goal is to bring together top industry experts and social media authorities to discuss best practices on how to survive and succeed in the new world of business social media. Our international experts who will be discussing, brainstorming and sharing their knowledge with you include:

Eva Buschkrei, Vice President Entertainment, Communications and E-Commerce – VODAFONE

Georges-Edouard DIAS is currently heading L’Oreal Digital Business group, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L’Oreal sales online, which includes operations from every L’Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L’Oreal USA, where he defined L’Oreal’s policy related to digital commerce and launched the first selling sites in L’Oreal’s history.
Dias interactive career commenced when he was promoted as project manager in charge of launching L’Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L’Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.

Ellen Petry Leanse has built her career on helping technology and consumer organizations build market share and customer loyalty. An innovator in traditional, online, and social marketing, Ellen brings 25 years of experience to her role leading Communications for Google Enterprise Marketing.  

Ellen pioneered Apple’s outreach to customers and influencers, activating unprecedented growth through grass-roots and traditional outreach, including early email and internet initiatives. Her work since then has helped companies mobilize customers as ambassadors of brand value. Clients have included Apple, NeXT, MCI, Samsung, Oracle, and numerous social media and mobile/telephony enterprises.

Ellen has been a successful Facebook application developer, frequently speaks on social media's impact on business, and participates (for Google and as herself) on various social networks. She is the founder of BarCamp Africa, actively supports tech innovation in Africa, and has worked in Kenya with entrepreneurial organizations. Ellen was featured in an Inc. Magazine cover story and is an internationally-ranked rower. She lives near San Francisco with her three sons.

Kees Mulder, Director of Marketing & Vice President CDG & GCG EMEA regions - KODAK

Stefan worked the last years within the communication department of Airbus on the development and implementation of new concepts for the employee portal of Airbus to adapt the portal to new requirements and growing demands. He is leading the employee portal of Airbus worldwide, defining the governance rules and coordinating the different project activities. Previously he was in charge of the coordination of Portal activities in Germany and of the migration of the former intranet of Airbus Deutschland to the portal infrastructure. Before joining Airbus in 2003 he worked as consultant, IT project manager and software developer in several companies. He studied physics and received a PhD in physics.

Hugo Raaijmakers, Creative Director, Communication Design & Marco Roncaglio, Director of Planning and Strategy - PHILIPS

Hugo Raaijmakers has worked for Philips Design for the last 3.5 years, in the position of Creative Director, recently focusing on Service Design. Hugo has a diverse educational background; he studied Psychology & School of Arts. At present Hugo is following an Executive MBA course specialized in cross-media. Hugo has worked more that 12 years in online and has incredible experience in this area. In the past Hugo worked several years at Vodafone Netherlands as Internet country manager, and was responsible for ecommerce & online marketing and user experience.  In his current role Hugo is responsible for setting up the Service Design competence within Philips Design. In this role Hugo will start synergizing the different offerings of Philips Design e.g. Product Design, Communication Design, User Interface Design. Hugo is currently co-leading a large product service change management initiative within the Philips business.

Marco Roncaglio joined Philips Consumer Lifestyle in August 2007 as Director of Strategy and Planning for Online within the CMO group in Amsterdam.

Recently focusing on developing the Social Media strategic framework for Philips B2C Online, he developed the e-commerce infrastructure launching at the end of 2008, the New Philips Consumer Online shop.

Marco has over 6 years experience in Online Marketing, Strategy and e-commerce. Prior to Philips he has been working for Apple in London, where he was in charge of Marketing/merchandising of the European Apple Online stores. Few years before that, from Barcelona, he been in charge of managing the European Consumer Care team of Hotels.com and Expedia.com . 

All in all, Marco has gained 12 years of professional experience in Consumer Marketing, starting in the late 90' as International Marketing Manager for L'Oreal in Paris.

Matteo Rizzi, Innovation Leader – SWIFT

Sean is responsible for Web and social media platforms and strategy in the area of corporate communications. In this capacity he has driven the introduction and extension of a range of technologies and guidelines designed to facilitate open dialogue among SAP executives and employees, many of which were not without their risks! Recently, his focus has turned towards establishing communities of practice to encourage SAP employees to branch out as brand advocates and experts, an aspect he believes will be crucial to developing a sustainable approach towards the governance of evolving conversations. Much more than technology, Sean views social media as an agent of cultural change and collective evolution, and as such, emphasizes the importance of placing people at the center of any social media strategy, (including the people that staff Legal, IT and Global Compliance offices!). He holds degrees in linguistics, and computing and mathematical sciences.

Patrick Eikelenboom, Digital Marketing Director - MARS

Patrick Eikelenboom (Digital Marketing Director with Mars) is responsible to develop best practices and new projects in the area of Digital marketing and CRM. Since 2001 Patrick has been working at various roles in the Digital marketing and CRM area for Mars.

Before he worked in Direct Marketing for BP and Air Miles Netherlands. In his full career Patrick has worked in the CRM & online marketing in Retail & FMCG and built up expertise to implement the concepts in business environments where ATL still dominates.

Therefore Patrick act as a change agent representing online marketing. He has been speaker in ad-tech, ADMA Sydney, Ad Tech and various other conferences throughout Europe.

Arto Joensuu, Director Search & Social - NOKIA

Arto Joensuu is a digital change agent @ Nokia. Together with his global team of digital and social media experts, they are redefining digital marketing inside the company.
 
More information about Nokia as well as the speaker can be found from any of the great search engines available on the internet.
 
Related links: www.nokia.com , www.ovi.com , www.artojoensuu.com

Tormod Askildsen, Senior Director for Community Development - LEGO

Tormod Askildsen has been with the LEGO Group for 25 years. Since 1999, his emphasis has been on Community Development, building relationships and collaboration projects with the vast community of adult LEGO fans around the world. Focus has been on lead user collaboration with individuals and smaller groups covering events, product development and co-creation. Going forward, the LEGO Group will build on established brand community relationships in engaging with broader groups of users utilizing social technologies.

Michael Heiss, Vice President of Knowledge, Innovation and Technology -SIEMENS

Assoc. Prof. Dipl.-Ing. Dr. Michael Heiss Vice President for Knowledge, Innovation, Technology Siemens IT Solutions and Services SDE. Michael Heiss was born in Salzburg, Austria, 1963. He received the master's degree in electrical engineering in 1986 and the Ph.D. degree in 1989, both with first class honors from the University of Technology, Vienna, Austria. 1995 he earned the habilitation degree. From 1986-1990 he was with BOSCH, from 1990 to 1991 he was Visiting Scientist at the Massachusetts Institute of Technology (MIT). From 1991-1995 he was with the University of Technology having the position of associate professor since 1995. Since 1996 he is with Siemens AG Austria where he started at the R&D division Program- and System Engineering (today: System Engineering and Development) and became Vice President Technology Management in 1998. He is responsible for knowledge networking, innovation management and technology management. From 2007-2009 he served additionally as global Vice President for Knowledge, Innovation and Technology at Siemens IT Solutions and Services. Since 2009 he is additionally responsible to build up the knowledge networking for whole Siemens globally, leveraging the innovation potential of Siemens as an Enterprise 2.0. Dr. Heiss received the Eugen-Hartmann-Award 1992 (VDI/VDE), a prize for the best Ph.D. thesis in 1990, and an Austrian Innovation Award for young people in 1988. Since 2007 Michael Heiss is Vice-Chair of the IEEE Technology Management Council Chapter Central Europe.

Robbert de Haan, Marketing Director Paypal Benelux EBAY

 Robbert is an entrepreneurial, customer focused marketing professional with 13 years international experience in growing new businesses in the consumer segment, primarily in the Internet, Media, Mobile telecommunications, and Retail/ FMCG industries. He has deep knowledge and understanding of e-commerce, internet, and mobile as key enablers for new business models, organisational renewal, and changing customer behaviours.

At PayPal Benelux Robbert is responsible for building customer relationships and bringing the original challenger brand back to live. Previously he was Vodafone Global Head of Marketing for Voice & Messaging Products where his latest project was Vodafone’s social networking service ‘360’. With T-Mobile International Robbert launched its European mobile internet proposition t-zones, as well as mobile email and instant messaging. He consulted at Accenture on innovation with Orange, Unilever, Heineken, Pearle Europe, and Reed Elsevier.

In addition he holds an executive MBA from Henley Management College where he graduated on international market research on co-creation with consumers and the implications for Vodafone’s innovation capability.

Jennifer Gehrt, Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR (U.S.)

Enterprise Social 2.0: Rip or ROI will be attended by some of the top decision makers in marketing, communication, search, e-commerce, PR from Fortune Top corporations. We want to give them the insights and examples needed step up their online marketing, and introduce them to some of the key vendors, tools, and services available to help them succeed in Social Media.

There is limited number of media partnership and sponsorship packages available. If your company is seeking visibility across a spectrum of these Sponsorship opportunities, we can tailor a sponsorship package that will meet your unique needs. To discuss a custom package, please u se our Contact form. You may also contact event manager Irina Kremin at +31643001954 or Twitter: @irinakremin

More information about partnership and sponsorship opportunities

In Partnership with 

This event is organized by KGS Global Summits